Smokers and investors alike have cause to celebrate, as a company called Taat Lifestyle & Wellness Ltd. (CSE:TAAT), which is developing a tobacco- and nicotine-free, hemp-based alternative to traditional tobacco cigarettes, debuted June 22 on the Canadian Securities Exchange.
Trading under the ticker TAAT, the company’s shares were first made available at $0.67 and quickly reached a high of $0.85. Based out of Las Vegas, Nevada, Taat is a life sciences company with a novel way to disrupt the almost trillion-dollar tobacco industry.
Powered by CBD, a non-psychoactive derivative of hemp (which, thanks to the 2018 Farm Bill is more widely available than ever), Taat’s (CSE:TAAT) hemp cigarettes “emulate every aspect of legacy tobacco products with no significant difference to the user.” As a result, Taat hemp cigarettes are able to mitigate withdrawals and can reduce a smoker’s dependency on tobacco.
Hemp Cigarettes Are a Game-Changer for Smokers Everywhere
In 2018, the tobacco industry was valued at approximately US$814 billion. By 2024, it is projected to reach a value of US$1.12 trillion. Right now, more than 50 million Americans are addicted to some form of nicotine, but the industry is currently lacking a better-for-you alternative that emulates the authentic smoking experience.
In 2015, 68% of smokers told the CDC that they want to quit smoking. In 2018, 55.1% of smokers said that they even attempted to quit within the past year, though only 7.5% were able to drop the habit. Studies have shown that nicotine replacement therapies, including gum, inhalers, patches, and prescription tablet treatments, can boost a smoker’s chances of quitting, though unfortunately, they do nothing to reduce nicotine cravings or symptoms of withdrawal.
In order to address this significant pain point in the tobacco industry, Taat (CSE:TAAT) designed its hemp cigarettes to replicate all aspects of the authentic smoking experience. Everything from the products’ distinct packaging to its aroma and even its flavor is evocative of legacy tobacco products.
Joe Deighan, a former smoker and founder of Taat, said of his company’s proprietary flagship offering:
“By replicating every aspect of the experience of smoking tobacco cigarettes, Taat hemp cigarettes are designed to potentially provide a seamless transition from tobacco in a manner that does not feel like a transition at all. What users expose their body to changes, but the habitual motions and sensations stay the same.”
Deigha added that “reception of Taat hemp cigarettes by test subjects has been excellent,” and that the company looks forward to bringing this better-for-you tobacco alternative to the mainstream market.
Launch Plan for Taat Lifestyle & Wellness Hemp Cigarettes
Taat (CSE:TAAT) plans to launch its hemp cigarettes in fall 2020. Prior to launch, the company will make the products available via a large-scale test sampling in storefronts throughout the state of Nevada. The company is also currently seeking relationships with retail and distribution partners.
Taat’s hemp cigarettes will initially be available via online channels, including Amazon.com, the world’s largest marketplace. Soon after, they will be in retail chains in select markets across the United States. Taat hemp cigarettes will be available in both “Original” and “Menthol” flavors, as well as “Tropical” and “CBG Relief.”
Keep your eyes on this space for more updates from this exciting, “Beyond Tobacco” lifestyle company, Taat Lifestyle & Wellness Ltd. (CSE:TAAT).
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