Edibles and Extracts: Keeping Track of Emerging Cannabis Sector Trends

How do you choose where to invest your money from the ever-growing list of cannabis sector trends?

Pot stocks are undeniably some of the hottest investment opportunities today, but investing in the sector isn’t as easy as it’s often made out to be; honestly, it can be pretty confusing. Don’t worry though, you’re not alone - lots of investors aren’t sure what to look for when choosing an investment path for themselves. Unfortunately, there isn’t an easy answer that’s guaranteed to deliver profits, but there are some emerging cannabis sector trends that will play a large role in directing the future of the market. It’s important to identify these trends and what they mean to the ever-changing landscape of the cannabis industry if you’re to invest successfully.

For example, when most people think about cannabis, they think about a dried, smokeable flower. We all know about smoking marijuana, but what about edibles, vaping, oil capsules, distillates or food additives? There’s a whole lot of variety out there when it comes to the ways cannabis can be consumed and it’s in this diversity that we’ll find the future of pot. For investors specifically, it’s important to look beyond the dried flower and onto what comes next for the cannabis industry.

For a licensed producer like Indiva Ltd.(TSXv:NDVA), it’s even more vital to anticipate consumer market trends and make accurate forecasts that will help successfully guide the company. Along with other industry analysts, Indiva sees a shifting medical and recreational marketplace where consumers become more interested in cannabis edibles, extracts, derivatives, and food additives than they are in dried flower products. Ingestible cannabis is healthier, more discreet, easier to dose accurately and opens up a virtually unlimited range of consumer product channels that may be more appealing to a larger number of consumers. Indiva is ready to capitalize on this emerging sector that has shown itself capable of major growth in the U.S. and is expected to explode once edibles are permitted by law in Canada.

While Indiva continues to invest in dried flower production by expanding their current grow facilities to around 3,000 kilos of output (for a full-flower revenue of around 20 million by 2020), the board sees a transition into cannabis edibles and extracts as the next step to strengthening the company’s position. With this transition in mind, Indiva has designed and funded their own ethanol cannabis extraction operation at their London, ON facility with the help of extraction experts Lucid Lab Group. The targeted distillate capacity has been set in excess of 4 million grams and will allow Indiva to produce their own extracts and derivative products while also being able to help supply the industry’s growing thirst for cannabis extracts. Additionally, Indiva has also licensed high-quality product lines from award-winning cannabis tech company DeepCell®, whose food additive products Ruby Cannabis Sugar™, Sapphire Salt™, and Ruby Gems™ will change the way we think of consuming cannabis. These product lines of ‘flexible edibles’ allow pretty much any type of food or drink to be infused with cannabis, including items like coffee, tea, soda, pancake or cookie mix, etc., and the ability to season your favorite savory foods as well. Ruby™ and Sapphire™ products also have the additional benefit of lacking cannabis flavor, so they enable infusion without the end-product tasting like weed. Alongside DeepCell®, Indiva has also procured an agreement to produce and distribute Bhang® cannabis products in Canada once permitted to do so. Bhang® product lines include their award-winning medicinal chocolates, chewing gums, oral sprays, CBD isolates, and vape cartridges. Through these agreements, Indiva has gained an immediate way to utilize its production capacity and a viable, established route into the consumer products market.

Indiva knows that competition will be tight, which is why they’ve been busy early, securing the best (and established) brands on the market for themselves. The company is convinced that the true value of cannabis lies in edibles and derivatives like concentrates, tinctures, distillates, oil caps, vape pens, and food additives. These types of products will suit a much larger market (than dried flower) and involve a much smaller production footprint. They also provide higher profit margins and can be leveraged to differentiate the company brand in a crowded market.

So while in the business of growing cannabis, with dried flower products currently for sale at the OCS, the future of Indiva cannabis lies in the broader markets of edibles, extracts, cannabis derivatives, and food additives. The company is based in Canada and aims to grow into the global cannabis market through its high-quality products, processes and the value they provide to consumers. Indiva is a great example for investors of an LP that sees the value of diversification and that adapting to changes in consumer demand is how the real success stories will be written.

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