Cannabis stocks are primarily trading in the red Monday, but FRLF stock is one of the exceptions. At the time of writing, Freedom Leaf, Inc. (OTCQB:FRLF) is seeing positive stock movement; this comes after announcing the appointment of its new CFO.
Here's what we know about the latest addition to the Freedom Leaf team.
FRLF Stock Moves Higher on CFO News
On Monday, September 30, Freedom Leaf said it has appointed Brian Moon as its new CFO, effective immediately. "Joining Freedom Leaf is an incredible opportunity to work at the forefront of a rapidly expanding cannabis industry," the former CFO at Team ProMark said. Reporting directly to Chief Executive Officer Carlos Frias, Moon has more than 30 years of management experience under his belt, making him an "ideal choice as CFO at Freedom Leaf," according to Carlos Frias. He continued:
"Brian's outstanding background, entrepreneurial spirit and financial experience with both publicly traded and startup companies make him the ideal choice as CFO at Freedom Leaf."
Hiring Brian Moon is all a part of Freedom Leaf's plan to become a leader in the hemp-based consumer packaged goods market. Since Moon has a successful track record and can execute financial planning initiatives, Freedom Leaf believes he will be able to expand the company in many ways:
"As we further position the Company as a leader in the hemp-based consumer packaged goods market, Brian's successful track record across multiple industries and his ability to implement strong financial planning initiatives will help extend the Company's rapid growth trajectory."
The cannabis stock market appears to be taking the news well. According to Yahoo Finance, as of 12:47 PM EDT, FRLF stock is trading at $0.1350; this puts FRLF stock up 9.93%.
Do you think FRLF stock will hit double-digits by the end of the day? Let us know your thoughts in the comments below!
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