After a great deal of anticipation, Green Growth Brands' (CSE:GGB) (OTC:GGBXF) line of CBD-derived wellness and personal care products was launched yesterday.
The line, called MOOD, is available exclusively via American Eagle Outfitters, Inc. (NYSE:AEO) at the company's stores and online. A "genderless" collection, MOOD features a wide variety of personal care products for bath and body which come in six unique scents. All 45 genderless products in the inaugural collection will be 100% hemp-derived.
According to American Eagle Global Brand President Chad Kessler, the line is inspired by the outfitter's customers and is a "perfect extension of the AE brand."
"MOOD is designed to help everyone, especially young people, live a better quality of life,” he said. “The first collection is just the beginning of a more expansive product line and what we see as a meaningful long-term growth opportunity.”
Green Growth Brands created the product formulas exclusively for American Eagle. All products in the line come from licensed hemp processors in the United States. To ensure that they are also compliant with all applicable requirements set forth by regulatory bodies, Green Growth Brands rigorously tests its products.
MOOD's Scents and Essentials
The six scents in the collection have been designed to appeal to both the body and mind.
Three of the scents—Chill (enriched with warm vanilla), Soothed (infused with fresh eucalyptus), and zZz (which incorporates soft lavender) feature calming profiles. The other three—Refreshed (made with cool coconut), Focused (enhanced with a citrus twist), and Energized (which includes mandarin nectar) have profiles that replenish and restore focus.
MOOD's body essentials include body lotion, hand cream, face oil, aromatherapy oil, pillow mist, muscle balm, and lip salve. The bath products include bath bombs, sugar scrubs, and foaming face washes that lock in moisture and replenish the skin.
Green Growth Brands Partnership and Upcoming Q4 Earning Results
Green Growth Brands' collaboration with American Eagle was first announced in July, when the company received a purchase order for CBD-infused personal care products from the clothing retail giant. The partnership includes American Eagle making the product line available at 500 physical retail locations.
This was Green Growth Brands' third major wholesale agreement since the passage of 2018's Farm Bill, which established a new federal hemp regulatory system to facilitate the commercial cultivation, processing, and marketing of hemp.
Speaking about the partnership with American Eagle in the July announcement, Green Growth Brands CEO, Peter Horvath said he was "very pleased," and that he considers the outfitters to be "a leader in the specialty retail space."
“GGB provided the expertise necessary to develop the product formulations and packaging to create a really special line of products,” he added.
The company plans to announce the results for its fourth quarter and fiscal year 2019, which ended June 30, on October 23. The following day, Green Growth Brands will host a conference call with its management.
It will be interesting to see how the call and the launch of the company's MOOD product line will affect investors' attitude towards Green Growth. Like the rest of the cannabis industry, GGB stock has been on a steady downward trend for much of 2019.
The opening price this morning was $1.22 and has since risen to $1.33.
Featured image: Canva
