Lyft Teams Up with Massachusetts Officials to Launch Sober Driving Campaign

sober driving campaign

Massachusetts state officials have officially teamed up with ride-hailing platform Lyft for a sober driving campaign. The campaign is aimed at getting ahead of the potential drug-related traffic accidents that may occur when cannabis becomes legal in Massachusetts.

Sober Driving Campaign

Recreational adult-use cannabis is not yet legal in the state but soon will be, and its leaders want to get ahead of any issues this may cause on the road. Massachusetts law enforcement and public safety officers want individuals to think responsibly when they consume alcohol, and soon, legal marijuana.

This is what prompted the officials to team up with Lyft and Uber. The collaboration hopes to educate the public about the risks of driving under the influence of alcohol and marijuana.

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It’s not uncommon to hear people say, “I drive better when I’m high,” Jennifer Queally, Undersecretary of the state’s Office of Public Safety and Security, said. But “people do not drive better when they’re high,” she added. “If you are high or stoned, you are not a safe driver. And you are a danger to everyone on the road.”

Massachusetts is looking at other states that have legalized the use of recreational marijuana and so have followed the trends closely. Queally cites that there has been a reported uptick in stoned driving in the state of Colorado, and this is the main reason why Massachusetts is focusing on this sober driving campaign.

Lyft Steps In

Where state officials see a danger to drivers, the ride-hailing companies see a business opportunity. Win-win for everyone. Lyft has pledged $50,000 in Lyft fares to dissuade impaired drivers from picking up their keys.

Anyone who shares a post via social media and pledges not to drive high will receive $4.20 in fare credits from the 50 thousand pot that Lyft donated.

“We want to make sure residents can consume marijuana and not think twice about how they’re going to get home responsibly,” New England general manager of Lyft, Tyler George, told High Times.

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