Goodness Growth Holdings, Inc. (OTCQX: GNDSF), a science-focused IP developer and physician-led cannabis, has started a new HiColor cannabis-infused chews brand in New York. The newly launched cannabis product is now available through the company’s wholesale and retail stores and channels in the New York market. HiColor cannabis is available in five gourmet and two formulations.
Harris Robin, the chief marketing officer of Goodness Growth, said, “We are excited to expand our HiColor chews to the New York market. These chews come in different formulations, including 10mg of THC and formulations with balanced levels of THC and CBD, offering multiple options for our patients to choose from depending on their needs. The delectable premium flavors were developed by chef Michelle Mango and our edibles R&D team. These chews are a great addition to our other existing brands in New York.”
The new HiColor chews brand was designed to meet the needs of different cannabis consumers, as it has product offerings in 10 mg THC and 10:10 CBD: THC formulations. At the time of launch, the chews available to patients in New York are Key Lime, Concord Grape, Alfonso Mango, Hawaiian Pineapple, and Oxnard Strawberry. The HiColor chews only use natural flavors and are vegan, gluten-free, kosher, and non-GMO.
You can purchase HiColor chews at the company’s four Vireo Health dispensaries in New York. It will also be available in selected licensed dispensaries across the state that have additional licensed dispensaries to add HiColor to their products over the coming months.
Goodness Growth Holdings Inc. also plans to launch the HiColor Chew brand in Minnesota before the year ends. This is subject to regulatory approval by the necessary regulators after the state’s medical cannabis project expands to accommodate cannabis-infused edibles. The proposed date for this is in August.
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